Book Image: Tough Choices: A Memoir

Tough Choices: A Memoir

Management
Carly Fiorina
For five and a half years, Carly Fiorina led Hewlett-Packard through major internal changes, the worst technology slump in decades, and the most...
Show on Amazon
Book Image: Playing to Win: How Strategy Really Works

Playing to Win: How Strategy Really Works

Management
A. G. Lafley
Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that ...
Show on Amazon
Book Image: Good Strategy Bad Strategy: The Difference and Why It Matters

Good Strategy Bad Strategy: The Difference and Why It Matters

Management
Richard Rumelt
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful ...
Show on Amazon
Book Image: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Management
Michael E. Gerber
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs ...
Show on Amazon
Book Image: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Marketing
April Dunford
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with ...
Show on Amazon
Book Image: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Product & Design
Al Ramadan
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category...
Show on Amazon
Book Image: Creative Confidence: Unleashing the Creative Potential within Us All

Creative Confidence: Unleashing the Creative Potential within Us All

Product & Design
David Kelley
A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.
Show on Amazon
Book Image: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Marketing
Donald Miller
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to...
Show on Amazon
Book Image: The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Management
Robert Iger
A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced...
Show on Amazon
Book Image: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Marketing
Al Ries
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world...
Show on Amazon
Book Image: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Management
Ryan Holiday
Your new business went online yesterday and you've got a marketing budget of zero.
Show on Amazon
Book Image: Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Communication
Chip Heath
The instant classic about why some ideas thrive, why others die, and how to improve your..
Show on Amazon
Book Image: The Visual MBA: A Quick Guide to Everything You’ll Learn in Two Years of Business School

The Visual MBA: A Quick Guide to Everything You’ll Learn in Two Years of Business School

Management
Jason Barron
Learn an entire MBA course without spending thousands and waving goodbye to two years of..
Show on Amazon
Book Image: New Work needs Inner Work: Ein Handbuch für Unternehmen auf dem Weg zur Selbstorganisation

New Work needs Inner Work: Ein Handbuch für Unternehmen auf dem Weg zur Selbstorganisation

Management
Joana Breidenbach
Ein Handbuch für Unternehmen auf dem Weg zur Selbstorganisation
Show on Amazon
Book Image: Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness

Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness

Management
Frederic Laloux
The way we manage organizations seems increasingly out of date. Survey after survey shows
Show on Amazon
Book Image: Führen Leisten Leben: Wirksames Management für eine neue Welt, plus E-Book inside

Führen Leisten Leben: Wirksames Management für eine neue Welt, plus E-Book inside

Management
Fredmund Malik
"Führen Leisten Leben" ist das unangefochtene Standardwerk für Management.
Show on Amazon
Book Image: User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen

User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen

Product & Design
Felix van de Sand
Dieses Buch zeigt, wie eine nachhaltige User Experience an den digitalen Touchpoints ...
Show on Amazon
Book Image: INSPIRED: How to Create Tech Products Customers Love

INSPIRED: How to Create Tech Products Customers Love

Product & Design
Marty Cagan
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla...
Show on Amazon
Book Image: 10xDNA: Das Mindset der Zukunft

10xDNA: Das Mindset der Zukunft

Management
Frank Thelen
Die Digitalisierung war erst der Anfang. Jetzt startet die größte Revolution der ...
Show on Amazon
Sadly, we couldn't find anything.

Clear search
Recommend a book